MEMS Display / Optics

LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class

Published: 07/05/2019
Product code: SP19461
Price: EUR 3 990
Applications: Automotive

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Introduction
Summary
Similar reports

Physical and cost analysis of the instrument cluster and infotainment display module available in the latest Mercedes A-Class Style Line.

In-car infotainment raises expectations from designers and drivers, and demand is growing year by year. Amidst this, LG Display is selling a complete infotainment cluster including two displays – one handset, and one touchscreen. The first vehicle that we find this cluster in is the Mercedes A-Class.

LG has strong knowledge of automotive displays. Of its latest product’s two displays, one shows driving functions, like engine status and navigation maps. The other is a touchscreen allowing users to control infotainment parameters. The displays include an ambient light sensor, enabling adaptive contrast and lighting intensity inside the car. This cluster may be easily adapted to the interior vehicle style of each car manufacturer.

This report presents a complete teardown analysis of LG’s display and the associated touchscreen extracted from the A-Class Mercedes. Based on this, it provides the bill-of-material (BOM) and manufacturing cost of the cluster display. The report also offers a complete physical analysis and manufacturing cost estimate for every part, including the backlight module and the different mechanical frames.

SP19461- Cluster Display Module of Mercedes-Benz A-Class

Overview/Introduction

Executive Summary
Main Chipset
Block Diagram
Reverse Costing Methodology
Glossary

Company Profile

LG Display/Electronics

Teardown Analysis

System Overview
System Opening

Physical Analysis

Display Modules
- Display cell
- Display electronic boards
- Touchscreen cell
- Touchscreen board
- Backlight unit
Electronic Board

Cost Analysis

Accessing the BOM
Yield Hypothesis for Display Modules
Display Cell Cost
Display Electronic Board BOM Cost
Touchscreen Cell
Touchscreen Board
Backlight Unit
Total Display Module Cost including Board BOM and Display Assembly
Electronic Board BOM Cost
Housing Cost
Complete BOM Cost

Manufacturing Process Flow

Display Electronic Board Assembly
Touchscreen Board Assembly
Electronic Board Assembly
Cluster Module Assembly

Selling Price

Estimation of the Selling Price