SYSTEM Automotive

A competitive high resolution, high luminance and wide viewing angle automotive display.

In the automotive world screens are increasingly replacing mechanical controls. The screen market should therefore continue to grow over the next few years.
However, we still do not know which providers will become long-term winners. To meet the demands of the market and its users, it is important to consider various conditions and specifications.
Display characteristics such as luminance, contrast ratio, grayscale and color continuously need to be improved. So too does the maintenance of these properties under automotive conditions characterized by variable temperatures and ambient light.

With the Medianav, LG Display provides drivers and passengers a human-machine interface.
Its advanced technology allows for high resolution, high luminance and wide viewing angle, which is the standard display in smart cars.

The LG Display’s Medianav offers these features at a competitive price, and supply it to a range of manufacturers. This cost-performance ratio is made possible by production in low-cost manufacturing countries and the experience LG Electronics has acquired in the automotive market.

This report presents a complete analysis of the dismantling of the LG Electronics screen and associated touch screen, taken from the latest Dacia Duster model. On this basis, it provides the bill of materials and manufacturing cost of the display module. The report also provides a complete physical analysis and manufacturing cost estimate for each part, including the backlight module, electronic boards and various mechanical frames.

Overview/Introduction

• Executive Summary
• Main Chipset
• Block Diagram
• Reverse Costing Methodology
• Glossary

Company Profile

• LG Display/Electronics
• Tianma

Teardown Analysis

• System Overview
• System Opening
• Display Modules
  • Display cell
  • Touchscreen cell
  • Touchscreen board
  • Backlight unit
• Electronic Board

Cost Analysis

• Assessing the BOM
• Yield Hypothesis for Display Modules
• Display Cell Cost
• Touchscreen Cell
• Touchscreen Board
• Backlight Unit
• Total Display Module Costs
• Electronic Board BOM Costs
• Housing Cost
• Complete BOM Cost

Manufacturing Process Flow and Cost

• Assessing the Added-Value
• Main Board Assembly
• Touchscreen Board Assembly
• Electronic Board Assembly
• Bluetooth Board Assembly
• Cluster Module Assembly

Manufacturer Price Analysis

• Financial Ratios
• Manufacturer Price

• LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class
• LG LA080WV3 – 8-inch Display with Touch Panel for Car Navigation
• Denso’s Monocular Forward ADAS Camera in the Toyota Alphard
• Triple Forward Camera from Tesla Model 3
• Aptiv’s Lane Assist Front Camera for Audi A8
• The Audi A8 zFAS ADAS Platform by Aptiv
• Denso DNMWR009 Cruise Control Radar Distance Sensor
• Denso DNSRR004 Short Range Radar
• Aptiv R3TR 76GHz Short Range Radar
• Mando MRR20 77GHz Mid-Range Radar